Welcome back to Growing Up - stories, lessons, and scars from building B2B content that drives real revenue (not just traffic). ChatGPT is shaping your buyers’ shortlist… are you on it? 79% of software buyers start in Google. 58% also ask ChatGPT. Most use both. See how Ahrefs Brand Radar exposes the AI visibility gap before it buries you.👇 Check My AI Visibility Hey friend, I just spent the last few weeks planning 2026, and honestly? It was a HOT mess. I started with this overwhelming...
8 months ago • 3 min read
Welcome back to Growing Up - stories, lessons, and scars from building B2B content that drives real revenue (not just traffic). In a previous role, we’d grown from $10M to $25M… and I was still wasting 10–15 hours a week on reporting. Not strategy. Not revenue. Just endless dashboards, broken metrics, and late-night Google Analytics rabbit holes. One day it hit me: we weren’t a marketing team anymore. We were a reporting team that sometimes did marketing. If you’ve ever felt that sinking...
9 months ago • 4 min read
Ever feel like your best content isn’t “working fast enough”? That’s not your fault. On average, it takes 7 people, 76 touches, and 320 days before revenue shows up. If you’re tired of unrealistic funnel pressure, this data will set you free 👇 Get the full report (use it in your 2026 planning) “Just prove content drives pipeline,” they said. And then gave us zero chance to do it. 100+ Growth Sprints in, I can tell you: it’s not that content can’t drive revenue. It’s that it was set up to fail...
9 months ago • 2 min read
Everyone’s got hot takes on generative AI in marketing. But I’d rather know what people actually think. I just took a survey that Typeform’s running, called Get Real, about the trends and tensions shaping modern work. The results will be published in a report you can learn from (and maybe argue with). Want in? Click here to take the survey here The worst brands to copy? The biggest ones. Because when you’re the incumbent, you can get away with really bad marketing. A Twitch streamer (named...
10 months ago • 2 min read
Parents are SCREAMING. Tiny fingers clench the dugout fence like it’s the only thing holding them to Earth. Bottom of the last inning. Bases loaded. Only one out. I can’t look. But I still do… I look up from my coaches clipboard just in time to see our best hitter strike out. I thought the game was in the bag. Sobbing, the kid walked into the dugout. I walk over and say: “You know I don’t care if you strike out. Hitters hit. And to hit we have to….” “Swing,” he says. “And when we swing?” He...
12 months ago • 4 min read
Hey Reader, First, let's start your week with a quick win: When I was in house, I added 40k new visitors from SEO in 30 days (without publishing new content). The key? Internal links. It's so dumb how effective these still are. Here's the short guide on how I did it. Now, let's talk about one of my favorite types of content: case studies. Counter to what LinkedIn likes to tell us, case studies *do* still work. But do they work as well as they did in 2010? No. Or as well as they did in 2015?...
about 1 year ago • 3 min read
Hey bestie, Quick question: What’s the first thing that comes to mind when I say “quiet quitting”? Or “the great resignation”? You have an immediate reaction. A mental picture. Maybe a debate. That’s because these weren’t just trends… they were named. The name made them spread. We all saw it happening but the name made it. B2B is boring because most companies create checkbox content. Very few own an idea that sticks. Until today. “Yeah, that’s my problem!” is what your audience will say when...
over 1 year ago • 2 min read
Hey Reader, I just shared a story on Reed Between the Lines that I've never told publicly before - about a single spreadsheet that made me walk away from a cushy corporate job and completely changed how I think about B2B marketing. What I discovered led me to coin a term that's now spreading through LinkedIn like wildfire, describing a massive problem that's secretly killing most B2B companies' growth. In this conversation with Devin Reed, we expose: The counterintuitive reason why more...
over 1 year ago • 1 min read
Hey Reader, If you’re on a small, scrappy team looking to break the status quo in B2B marketing, you’ll want to read this. I recently sat down with Kacie Jenkins, SVP of Marketing at Sendoso to learn more about how they get customers. We dove into the wearing of many hats for a small marketing team, how to properly look at attribution, and the effectiveness of working cross-functionally across the business. I can’t wait for you to apply these insights to your own company. What you’ll read...
over 1 year ago • 10 min read