That's what Andy Pages said in his post-game interview after the Dodgers eliminated the Phillies from the NLDS by... well, putting the ball in play.
If you watched the game, you know how accurate this is 😂
This same type of play sparked the Dodgers Game 5 comeback in last year's World Series when Mookie Betts hit a routine ground ball to first base and the Yankees pitcher didn't cover the bag.
Mookie was safe, the Dodgers got on the board, and the rest is history.
This is why I love baseball.
It's a game of inches that measure far beyond the 50 short feet from where the Phillies pitcher received the ball to home plate and then proceeded to have a catastrophic brain fart.
It's about repetition, consistency, and poise.
It's the definition of put in the work and be rewarded.
Just put the ball in play and good things will happen...
And here's what it taught me about B2B SaaS:
lol, just kidding.
But I do think we can all apply this idea to our work.
Put the blog, video, social post, research report, email, campaign, etc. in play.
The worst that can happen is striking out.
And any baseball player will say, you can't be afraid to strike out.
You also can't hit a home run if you don't swing the bat.
🗒 The Gist: This week alone, Zendesk unveiled AI agents that claim to handle 80% of customer service issues, Anthropic inked partnerships with both IBM and Deloitte, and Google rolled out a new AI-for-business platform.
But not all the headlines were flattering. Deloitte was called out by Australia’s Department of Employment and Workplace Relations for submitting a report riddled with AI-generated “hallucinations.”
While AI social apps like Sora might be years away from monetization, enterprise AI deals represent real revenue now.
Balancing speed and scale with responsibility and quality control are more important than ever.
⚡️ Lindsay’s Take: Enterprise buyers are officially all-in on AI, but the Deloitte fiasco is a bit alarming.
For SaaS companies, there’s a trust gap to fill.
Adding AI features won’t be enough. The winners will be the ones building the governance and verification layers that make enterprise buyers comfortable using AI at scale.
Humble brag / shout out to my company's AI tool that is verified by our legal team and is *more* accurate than ChatGPT for employment law questions.
Yes, AI can be really cool and even revolutionary for your SaaS, but we've really got to be diligent on avoiding the hallucinations.
🗒 The Gist: In this post, Brendan breaks down how after 2,147 LinkedIn posts, 80% of his revenue came from just three content plays:
The Problem-Naming (Content IP) post
Visual frameworks teams actually use
Private Looms + Google Slides that answer buyer questions
That's it. Not 300 content plays. Not 30. Just three.
It’s a good reminder that we don’t need *more* content. We need *better* content.
⚡️ Lindsay’s Take: Number one on his list, number one in my heart–Content IP ❤️
I've spent most of my career in organic social so this content play really hits.
In organic social, consistency is key but boy are you wasting a crap ton of time if you're just consistently posting just to post.
Every SMM knows the consistency game, which means you're drowning in a sea of SaaS co's posting 5 days a week with the same cookie-cutter templates just to maintain consistency.
It's tired, and boring, and it's not going to work.
Going viral is useless if your audience just 'likes' and keeps scrolling.
You need to create content that makes people come back for more — or in the social world, hit “follow” because what you shared was so memorable, valuable, or thought-provoking they *have* to see what you post next.
That thing that has them saying, "I remember this article by YOUR COMPANY that really stood out..." - I capitalized your company as a metaphorical flick to the forehead that your content needs to make people feel something.
Because as Brendan says, We are DESPERATE for content that matters.
Welcome back to Growing Up - stories, lessons, and scars from building B2B content that drives real revenue (not just traffic). If you have 10K+ LinkedIn followers, you're already influencing pipeline... you just haven’t seen the receipts. Want to know how much money your LinkedIn presence has already generated your company without you getting credit? Click here before someone else runs the numbers first Hey friend, I'm gonna keep it super short this week. In 2025, I saw the same 3 patterns...
Welcome back to Growing Up - stories, lessons, and scars from building B2B content that drives real revenue (not just traffic). ChatGPT is shaping your buyers’ shortlist… are you on it? 79% of software buyers start in Google. 58% also ask ChatGPT. Most use both. See how Ahrefs Brand Radar exposes the AI visibility gap before it buries you.👇 Check My AI Visibility Hey friend, I just spent the last few weeks planning 2026, and honestly? It was a HOT mess. I started with this overwhelming...
Ever feel like your best content isn’t “working fast enough”? That’s not your fault. On average, it takes 7 people, 76 touches, and 320 days before revenue shows up. If you’re tired of unrealistic funnel pressure, this data will set you free 👇 Get the full report (use it in your 2026 planning) “Just prove content drives pipeline,” they said. And then gave us zero chance to do it. 100+ Growth Sprints in, I can tell you: it’s not that content can’t drive revenue. It’s that it was set up to fail...