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Growing Up

This spreadsheet made me quit my job

Published 3 months ago • 1 min read

Hey Reader,

I just shared a story on Reed Between the Lines that I've never told publicly before - about a single spreadsheet that made me walk away from a cushy corporate job and completely changed how I think about B2B marketing.

What I discovered led me to coin a term that's now spreading through LinkedIn like wildfire, describing a massive problem that's secretly killing most B2B companies' growth.

In this conversation with Devin Reed, we expose:

  • The counterintuitive reason why more content is actually hurting your brand (and the data that proves it)
  • A shocking truth about B2B marketing that HubSpot's SVP of Marketing kept quiet for 10 years
  • Why the "best practice" that 90% of SaaS companies follow is actually destroying their chances of success
  • The controversial approach that helped one company generate its highest single-day demo requests ever

Plus, I share the exact framework that companies like Gong and Red Bull use to create content that people actually want to consume (spoiler: it's not what most "experts" teach).

Fair warning: After hearing this, you'll never look at your content strategy the same way again.

- Brendan

P.S. The episode also reveals why most companies are wasting money on retainers, and I share the exact moment I discovered this (it happened during a client call that changed everything).

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Growing Up

by Brendan Hufford

I explore how SaaS companies *actually* get customers

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