Ever feel like your best content isn’t “working fast enough”?

That’s not your fault.

On average, it takes 7 people, 76 touches, and 320 days before revenue shows up.

If you’re tired of unrealistic funnel pressure, this data will set you free 👇

Get the full report (use it in your 2026 planning)

And then gave us zero chance to do it.

100+ Growth Sprints in, I can tell you: it’s not that content can’t drive revenue.

It’s that it was set up to fail from day one.

Content didn’t fail. The system did.

Leadership handed content:

• A vanity metric finish line
• Lead quotas it wasn’t designed for
• No real connection to buyers or sales

And when it didn’t fix their busted GTM, they pointed fingers.

Nah.

The real villain is the checkbox marketing that's been forced down our throats.

I watched one company publish 20 blogs per week.

per WEEK!

That's 1,040 blogs per year.

That's in addition to 100+ podcasts and 200+ newsletters.

Jesus take the wheel.

And let's stop pretending this is a motivation problem.

You’re not lazy.

You’re not clueless.

You’re just stuck in a system that tells you to do more instead of do better.

It’s not a personal failure. It’s a structural one.

And more hustle won’t save you (ask me how I know).

Here’s what actually works:

After running this playbook 100+ times, I’ve seen the same 3 patterns in every content strategy that drives revenue:

1. Start with their problem. Not your product.

Most content ships to hit a deadline. Great content names the pain your buyer already feels, but can’t explain yet.

​I call this Content IP.​

2. Content isn’t “done” when it’s published.

If sales isn’t using it, no one’s seeing it. It needs to live in email flows, sales decks, customer calls.

Publish → Distribute → Reuse or it’s just noise.

3. Match intent to stage or get ignored.

Awareness content won’t drive demos. And that doesn’t mean it failed.

• Early-stage = earn trust
• Mid-stage = provide clarity
• Late-stage = remove friction

If you don’t define the job, you can’t judge performance.

Proof? 2 Looms. $2M. No awards.

I made 2 short Loom videos. No viral traction. No trophies.

They just quietly answered the exact questions CMOs were asking before hiring me.

And they’ve generated $2M+ in pipeline.

Because they did the job. That’s the bar.

Your challenge this week:

1. Audit your last 5 pieces of content.

Doesn't matter what channel they got published in.

For each one, ask:

1. What specific buyer problem does this content name?
2. Where (if anywhere) is it being reused?
3. Does the call to action match the buyer’s intent at this stage?

If you don’t have good answers, no worries!

You just found your starting line.

2. Pick one piece of content from the five.

Tweak it.
Resurface it.
Send it to someone in sales.
Use it in an email sequence.
Put it in a pitch deck.

Get it USED (not just published).

You don’t need 20 more blogs this week.

You need (and deserve) 1 piece of content that works harder.

⚡️

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