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Hey Reader,

In our latest deep dive on how Superside gets customers, one line has stuck with me.

This line was in reference to one of Superside’s offers that didn’t sit well with the design community, but context isn’t really necessary.

As a social media marketer, I’ll be the first to tell you that general phrase needs to be ingrained in your brain.

We fail… a lot.

But truthfully, all marketers should let it sink in.

Not everything is a winner, but that doesn’t mean you aren’t winning somewhere else.

Marketing can be a fickle b*tch.

Especially in areas where attribution gets foggy and vanity metrics reign supreme.

Remember: there’s no such thing as a flop because even our failures can teach us something.

- Lindsay

UPCOMING FREE EVENT #1 - 🤖Goldcast’s AI Summit (if you do *any* marketing events, do NOT miss this)

It's time we stop talking about the potential of AI, and actually prove it.

THIS WEDNESDAY (the 18th), I'll be trying to steal the event repurposing playbooks from Lindsay McGuire, Devin Reed, and Paul Roetzer at Goldcast's AI Summit.

Join me?

​Click here to register (it’s free). ​

PS - Goldcast’s Content Lab release looks amazing. I’ll be sharing behind the scenes on it soon via LinkedIn.

UPCOMING FREE EVENT #2 - 📈 Become a 10x marketer with these AI workflows (and win $10K)

My friends at Mutiny want to help us all become better marketers.

So instead of some lame webinars or courses, they’re doing a take action challenge.

Yes, you can really win 10k.

You get 200 bonus points for signing up and putting BRENDAN in the code area.

But honestly, I don’t care about attribution.

I just want you to become a better marketer.

And I believe in this.

It’ll be fun.

You’ll do work you’re proud of.

That’s really all we can ask for.

​Sign up here.​

- Brendan

​How Statbot AI saved my hackathon project​

🗒️ The Gist: In this quick 4-minute read, Jack Virag of Statsig shares a few creative ways he’s used AI to not replace what makes him a marketer, but quite the opposite, actually.

By eliminating tedious tasks, Jack and his team have enhanced Statsig’s overall community experience and saved a ton of time, allowing them to focus more on what makes them marketers, not robots.

⚡ Lindsay’s Take: Don’t let his headline fool you, Jack Virag is one of my favorite LinkedIn follows, which makes this an easy share for me.

His stance on AI is *chef’s kiss.*

I too am not convinced it will ever be able to replace the human aspect that takes meh marketing and makes it great marketing.

I’ve also always been on board with AI making us better marketers, and Jack shares a few really rad ways to do just that.

I’m particularly a fan of Statsig’s use of AI to enhance their community experience.

Through the use of Statbot and a community hackathon to build an AI Glossarybot, Jack and his team have:

✅ Increased community engagement (hackathon)
✅ Enhanced customer service within the Slack community
✅ Saved their team a ton of time to focus on more important tasks

None of those things are having AI write your content from scratch (10/10 do not recommend), but all of them are certainly worth noting.

More SaaS Updates:

• ​State of startup compensation, H1 2023​
• ​The biggest way that ChatGPT helps Kirsty Finlayson? Changing website code on her own.​
• ​Burning money on paid ads for a dev tool – what PostHog learned​

​Why the Least Measurable Marketing Channels Tend to Perform Best​

🗒️ The Gist: In this 5-minute whiteboard video, Rand Fishkin answers two questions:

1. Why do businesses invest so little in the marketing channels that typically have a stronger ROI (organic social, PR, events, content)?
2. How do you leverage and measure these channels to start investing your dollars more effectively?

⚡ Lindsay’s Take: Dear Rand,

LOUDER FOR THE PEOPLE IN THE BACK!

I spent seven years in my last SaaS role, and spent all seven of them trying to convince leadership to do what it took Rand 5 minutes explain…

Invest 👏 in 👏 social 👏 media! 👏

(and other less measurable but high performing channels, of course).

More Marketing Updates:

• Brendan talks about his Content IP framework on GTM News: How To Create Viral Content That Drives Revenue​
• ALL IN member and Senior Content Strategist at Float, fio dossetto launched a new podcast called contentfolks that teaches people nothing about content marketing and a little about the people behind it (I’m obsessed with this concept! -LA)

• ​Sr. Content Marketer @ LASSO
• ​Join the Marketing Team @ FullStory
• ​Content Writer @ Tackle

• What are great AI tools for automating processes? Copy.ai getting major kudos from the community. 👀
• With 240,000+ layoffs (that we know of) so far in 2023, there’s never been a more important time to have a great network.
• Do you have a distribution strategy for your blog? Share it with ALL IN!

⚡Come join us to hop into these discussions!

What did you think of this email? Share your thoughts by clicking a response below 👇

🤷 Meh, might unsubscribe.
👍 Worth the read!
🤩 WOW! Loved it! ​

Have a great week!

Lindsay & Brendan

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