Hey Reader, I just shared a story on Reed Between the Lines that I've never told publicly before - about a single spreadsheet that made me walk away from a cushy corporate job and completely changed how I think about B2B marketing. What I discovered led me to coin a term that's now spreading through LinkedIn like wildfire, describing a massive problem that's secretly killing most B2B companies' growth. In this conversation with Devin Reed, we expose: The counterintuitive reason why more...
3 months ago • 1 min read
Hey Reader, If you’re on a small, scrappy team looking to break the status quo in B2B marketing, you’ll want to read this. I recently sat down with Kacie Jenkins, SVP of Marketing at Sendoso to learn more about how they get customers. We dove into the wearing of many hats for a small marketing team, how to properly look at attribution, and the effectiveness of working cross-functionally across the business. I can’t wait for you to apply these insights to your own company. What you’ll read...
3 months ago • 10 min read
Hey friend,If you’ve ever felt like you were drowning in work, but the numbers weren’t moving, this is for you. It’s a sinister trick of marketing that the very strategies we rely on are often the ones holding back our growth. First, you do something. It works! You add it to the checklist. Repeat until you can reliably check the boxes and win. Until you don’t. And then, the boxes become a liability. You’re busier than ever. Daily, weekly, monthly and quarterly checkboxes. But the numbers...
4 months ago • 2 min read
Hey Reader, In late 2023, I got an interesting email. “Hi Brendan, See you have a massive following on LinkedIn and post a ton of content about SaaS companies. I'm working with several other influencers helping them land brand deals/advertise products in their LinkedIn posts. Would love to help you do the same - open to a quick chat?” Now look... I never respond to cold emails. Ever. But this was… interesting. I replied. “Gimme the deets.” Turns out, a young enterprising SaaS AE was spending...
about 1 year ago • 3 min read
Hey Reader, In our latest deep dive on how Superside gets customers, one line has stuck with me. Not everything is a winner. This line was in reference to one of Superside’s offers that didn’t sit well with the design community, but context isn’t really necessary. As a social media marketer, I’ll be the first to tell you that general phrase needs to be ingrained in your brain. We fail… a lot. But truthfully, all marketers should let it sink in. Not everything is a winner, but that doesn’t...
over 1 year ago • 3 min read
Hey Reader, Blitz-scaling. Hyper-growth. Growth. At. All. Costs. Horrifically bloated marketing programs yeeting millions of dollars into the atmosphere praying to hit critical mass as fast as possible. Right? Maybe. Growth can also look a different way. Navattic, founded in 2020, just doubled YoY. And here’s the kicker. They only have one marketer. If you’re a solo SaaS marketer, or want to reduce overwhelm and internal company politics, you’ll want to read this. I sat down with Natalie...
over 1 year ago • 6 min read
Hey Reader, Blitz-scaling. Hyper-growth. Growth. At. All. Costs. Horrifically bloated marketing programs yeeting millions of dollars into the atmosphere praying to hit critical mass as fast as possible. Right? Maybe. Growth can also look a different way. Navattic, founded in 2020, just doubled YoY. And here’s the kicker. They only have one marketer. If you’re a solo SaaS marketer, or want to reduce overwhelm and internal company politics, you’ll want to read this. I sat down with Natalie...
over 1 year ago • 6 min read
Hey Reader, "TaLk t0 YoUR CuStoM3Rs" - some LinkedIn thinkboi Customer research. Lots of people give it lip service. It’s easy to talk about on LinkedIn. But few are willing to put a calendar link at the footer of every email their company sends to let customers book time on their calendar. I get it. That’s a bold move. Especially when you have 150,000+ customers. But… I’ve seen it. I watched our guest today do exactly that. Because THAT, my friends, is exactly what you have to do. Marketing...
over 1 year ago • 9 min read
Hey Reader, OpenView has a problem. So does Airbnb. So does Doordash. So does Uber. They all have two audiences. On one hand, OpenView has to build trust with investors. And they have, to the tune of a $570M fund (their seventh). But, they also have to build trust with founders who they want to invest in. As a VC firm, if they can’t build trust with both of those wildly different audiences… they lose. Typically seen in marketplace SaaS co’s, the “double audience problem” is real and requires...
over 1 year ago • 7 min read